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1.
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Administração mercadológica Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Senac , 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16A2381a] (1).
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2.
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Gerência de marketing Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Senac , 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16G367g] (1).
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3.
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A imaginação de marketing
by LEVITT, Theodore. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1985Title translated: The marketing imagination.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L6665i] (1).
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4.
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O segredo de Luisa
by CHAGAS, Fernando Celso Dolabela. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Cultura, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.4C4337s] (1).
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5.
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Managing strategic innovation and change : a collection of readings
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Oxford : Oxford University, 1997Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.3M2668m] (1).
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6.
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Marketing de serviços
by COURTIS, John. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Nobel, 1991Title translated: Marketing services: a practical guide.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C864m] (1).
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7.
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Marketing
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1992Title translated: Marketing management: analysis, planning and control.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mar] (2).
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8.
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As vinte e duas consagradas leis do marketing
by RIES, Al | TROUT, Jack. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Makron Books , 1993Title translated: The 22 immutable laws of marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16R559v] (1).
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9.
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Mantendo clientes
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Makron Books, 1994Title translated: Keeping customers.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.14M292m] (1).
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10.
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Raízes do sucesso empresarial : a experiência de três empresas bem-sucedidas: Belgo Mineira, Metal Leve e Weg S.A
by BRASIL, Haroldo Vinagre | DIEGUES, Sonia | BLANC, Georges. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Atlas, 1995Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01B8234r] (1).
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11.
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O novo paradigma nos negócios : estratégias emergentes para liderança e mudança organizacional
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Cultrix, 1993Title translated: The new paradigm in business: emerging strategies for leadership and organizational change.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01N945n] (1).
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12.
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Qualidade total em serviços : conceitos, exercícios e casos práticos
by LAS CASAS, Alexandre Luzzi. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Atlas, 1995Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L337q] (1).
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13.
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A implantação da qualidade e da produtividade pelo método do Dr. Deming
by MIRSHAWKA, Victor. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : McGraw-Hill do Brasil, 1990Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M6768i] (1).
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14.
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Marketing básico : uma visão gerencial
by McCARTHY, E. Jerome. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Zahar, 1976Title translated: Basic Marketing, a managerial approach.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M1232m] (1).
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15.
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Marketing básico : uma visão gerencial
by McCARTHY, E. Jerome. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Zahar, 1976Title translated: Basic marketing, a managerial approach.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M1232m] (1).
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16.
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Marketing científico
by MONTGOMERY, David B | URBAN, Glen L. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Madrid : Piramide, 1977Title translated: Management science in marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M7871m] (1).
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17.
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Marketing : conceitos, casos e aplicações
by SCHEWE, Charles D | SMITH, Reuben M. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : McGraw-Hill do Brasil, 1982Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16S328m] (1).
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18.
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Marketing básico
by SIMOES, Roberto. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Saraiva, 1976Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16S593m] (2).
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19.
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Técnica e organização de vendas : o bom vendedor na sociedade moderna: seleção, organização, controle, chefia e produtividade
by WILSON, M. T. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Forum, 1973Title translated: Managing a sales force.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01W7511t] (1).
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20.
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Administração mercadológica : princípios e métodos
by . Edition: 3. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, 1978Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16A6626a] (1).
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